Online Scam Taxonomy: The many ways to trick us

Social Engineering

AI can assist in social engineering attacks by analyzing vast amounts of publicly available data to craft more targeted and convincing scams, exploiting personal information to gain trust.

Social Media Manipulation

AI can assist in social engineering attacks by analyzing vast amounts of publicly available data to craft more targeted and convincing scams, exploiting personal information to gain trust.

Fake Content Generation

AI can be manipulated to create highly convincing fake news articles or misinformation, influencing public opinion or causing panic by disseminating false information. Using AI to create fake content such as deepfakes, fabricated images, or videos.

Image & Voice Manipulation

With the use of voice cloning, scammers can impersonate trusted individuals, such as friend or family members, to trick victims into giving them money or personal information.

Scammers use AI to clone voice pretending like your close one is in danger and demand ransoms. They can convert any message into the voice of your loved ones in real time. All they need is some actual audio of your voice, which is not that hard to find nowadays, thanks to social media.

Celebrity Scam

Scammers pretending to be celebrities and promoting fake money-making schemes with the help of AI-generated image and video.

Fraudsters may use the likeness, name, or reputation of well-known individuals or celebrities to trick people into taking certain actions, such as providing personal information, sending money, promoting fake products, urging others to engage in fake investment or to participate in other fraudulent transactions.

Scammers may use a celebrity’s name to create fake charitable organizations, soliciting donations for fictitious causes.

Deepfake

Deepfakes are the manipulation of facial appearance through AI generative methods.

With the help of advanced AI techniques, particularly deep learning algorithms, scammers can create realistic and often deceptive video or audio content. The term “deepfake” is a combination of “deep learning” and “fake.” Deepfake technology can manipulate or replace existing content, making it appear as though individuals are saying or doing things that they never actually did.

Fake Chatbots & Virtual Assistants

Scammers can create AI-powered chatbots that impersonate customer service representatives of legitimate companies to extract sensitive information from unsuspecting individuals.

Fake News

AI can be manipulated to create highly convincing fake news articles or misinformation, influencing public opinion or causing panic by disseminating false information.

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