New Startups Focus on Deepfakes, Data-in-Motion & Model Security

Summary: In 2024, early growth startups faced challenges in securing capital, yet there was a surge in investments focused on data and AI security, particularly addressing deepfakes and disinformation. The landscape saw significant developments in monitoring technologies and data leakage concerns, prompting a shift in how organizations approach cybersecurity.

Threat Actor: Deepfake Attackers | deepfake attackers
Victim: Hong Kong Financial Analyst | Hong Kong financial analyst

Key Point :

• 2024 saw a heightened focus on deepfake awareness, particularly during election seasons.
• Startups are innovating in data loss prevention (DLP) and application security to combat emerging threats.
• New technologies like fully homomorphic encryption (FHE) are being explored, though they face limitations in practicality.
• Organizations are increasingly recognizing the need for comprehensive threat intelligence that spans multiple domains.