Summary: Apple has been fined €150 million by French regulators for anticompetitive practices related to its App Tracking Transparency (ATT) tool. The French Competition Authority found that Apple’s implementation of ATT created an unfair market advantage, harming smaller app publishers dependent on third-party data collection. Despite the fine, which is minor compared to Apple’s revenues, the regulation did not require Apple to make changes to the tool.
Affected: Apple Inc., mobile app advertising market, small app publishers
Keypoints :
- French regulators allege Apple exploited its market dominance through the ATT tool between 2021 and 2023.
- The design of ATT’s consent pop-ups created an unfair advantage over small publishers reliant on third-party data.
- Apple’s revenues from advertising using consented data were not accessible to smaller app developers due to complex consent requirements.
Source: https://therecord.media/french-anticompetitive-fine-ad-tracking